№ 02 the full buyer tour
How it works
From first launch to returns: every step of shopping happens in the app — protected and tracked. Here's the whole journey.

The buyer's tour — start to finish
Tell us your style, get your feed
Pick your style tags at first launch; your feed and explore grid shape themselves around you from day one.

From your feed — fall
Discover: feed, grid, reels, search
An endless feed of fits, an explore grid and vertical video — inspiration doesn't run out. Search people, stores or products and find it in seconds.

Reels — night shoot
Like, save, collect
Gather the fits you love into themed boards — "fall", "office", "wedding season"... Your inspiration is always at hand.

Collection — weekend capsule
Follow — privacy is yours
Follow people who dress like you. Keep your profile private if you want; follow requests let you decide who follows you.
Ask, chat, share photos
Ask in the comments, talk in DMs — photos included. Archive chats; block, report or hide whatever you don't want. The notification center keeps it all in one place.
Tap, pick, one cart
Tap the tagged product in a post; pick your size and color. The cart works per store: each order belongs to one store, with payment and shipping handled with that store.

A tagged post
Pay with protection
Pay by card — international payment infrastructure; your card details are never shared with the store.
Your money doesn't go straight to the seller: it's held in a protected payment ledger and stays on the platform for another 14 days after delivery.
Track every step
The seller confirms, prepares and ships with a tracking number; every stage lives in the app. Your saved address book makes delivery details one tap.
If the seller doesn't ship within 3 business days they're warned; on the 7th business day the order is automatically cancelled and you're refunded.
Receive, then review
Tap "I received it" to log the delivery — the seller's money stays held for another 14 days even after delivery. Then rate the store and product; your review is the next buyer's safety net.

Delivery day
Return if you need to — your rights hold
For 14 days after delivery, open a request in the app (change of mind or defective item). If the seller stays silent for 3 business days, it's approved automatically. Ship it back with a tracking number; once the seller receives it — or 3 business days after the carrier marks it "delivered" — your refund is automatic.
If the seller disputes, the case goes to the dispute resolution team; we review the evidence.
Your account, your rights
Freeze or delete your account any time. If your content is removed, you can appeal from inside the app. In the US, your "Do-Not-Sell" privacy right is one tap away.
Questions? Check the FAQ on the Help page, or see how our protections work on Trust & Safety.
Every feature, at a glance
Buyers
- Personal feed built from style tags
- Country waitlist — get notified when stores open near you
- Explore grid + reels
- Search people / stores / products
- Likes · comments · saves
- Themed collection boards
- Follow + private account & follow requests
- Photo DMs + chat archive
- Block · report · hide
- Notification center
- Size/color picking from tags
- Per-store cart and order flow
- Protected checkout
- Order tracking + shipping tracking number
- 14-day in-app returns (auto-approve protected)
- Store & product reviews
- Multiple saved addresses
- Account freeze / deletion
- Right to appeal content removals
- Do-Not-Sell (US privacy right)
- 100% fashion: AI + human moderation
Sellers
- Business account + KYC verification
- Product uploads with variants (size/color/stock)
- Store showcase curation
- Tagging products in posts
- Order management: confirm → prepare → ship
- Required shipping tracking numbers
- Earnings dashboard + top sellers
- Store profile · followers · reviews
- Customer DMs
- Manage / dispute return requests
- Funds available 14 days after delivery · 10% commission